What Are The Best Practices For Making My Local Business Website Mobile-Friendly?

Top Practices For Mobile-Friendly Local Business Websites
Joy U

Mar 14 ,2024

If you observe closely, you will see that approximately 75% of the human population uses mobile devices as opposed to computers.

Even those who have computers at home or in the office still make use of their mobile phones to search and review a product or service and convert when they get home or in the office.

What does this mean to you as a local business owner with a website or as a local web designer?

It shows that if you don’t structure your website to be mobile-friendly it will hurt your local business. The majority of the potential customers that come to your website will be frustrated.

They will leave your website and you may likely not see them again. This issue will hurt any business, no one want to lose the chance of converting his web visitors.

What, then, is the way forward? You have to design your website to be mobile-friendly and incorporate all the best practices needed for the website to be successful.

Users and Google love responsive website irrespective of whether they are small or big. Hence, a mobile-friendly design can help your website rank well on Search engines.

Optimise for Local Search

Top 5 Best Practices For Mobile-Friendly Local Business Websites

    1. Prioritise Fast Loading Speed
    2. Design for Thumbs, Not Mice
    3. Simplify Navigation and Content
    4. Make Contact Information Easy to Find
    5. Optimise for Local Search

Prioritise Fast Loading Speed

The likelihood of having a user who is patient visit your website is two on a scale of ten.

The remaining eight will leave your website once they notice that it is slow-loading, hence it is risky to leave it to chance.

Also, those with limited data plans will not want any time-wasting site that will consume their data.

So, if you want your website to rank high, ensure your image are correctly in the right dimension and the right size.

Another strategy that will enhance page speed is code minification (a.k.a code minimisation).

This is a trick website owners who want to increase page speed and accessibility use to lessen load times and bandwidth usage on websites.

They remove line breaks, extra spaces, inline CSS, optimise jscript code and remove unimportant stuff from the source code.

Another strategy they use to improve page speed is mobile caching to store cache files or data.

Optimise for Local Search

Design for Thumbs, Not Mice

Mobile phones and tablets have smaller screens than computers, so you may want to consider incorporating mobile-friendly elements that will make it easier for users with mobile phones to navigate their way through your business website.

You can incorporate the following tips:

  • Make the buttons on your site bigger than normal.
  • Properly space the content in your blog posts like text, pictures, videos, etc.
  • Let your website design be as flexible as possible so that it can easily adjust to different screen sizes.


Simple Navigation and Content

If your site is going to come with a menu, then you may want to make it as simple as possible so that people can find their way around.

Complex menus will easily frustrate users and make them leave your site as fast as they come.

When crafting content, ensure your texts are arranged in short text blocks as long ones will make it difficult for users to read your content easily.

If you also want to add CTA buttons such as ‘Apply Now!’, ‘Signup now’, etc to your website, ensure to place it at a strategic spot that is easy to find.

Search engines easily index websites that use bullet points, short paragraphs and visuals to break up their content.

This is because users tend to spend more time on such websites as it is easy for them to navigate their way around.


Make Contact Information Easy to Find

If you are offering services or selling products on your site, ensure that you have contact information through which potential customers can find you.

Regardless of where you wish to place it, ensure that it is displayed prominently.

If possible, enable the click-to-call or click-to-send function so that once users click on the phone number or email, they can easily give you a call or send you an email.

If your business is operating both online and offline, then it is advisable to incorporate a map that can easily direct potential customers to your physical location.


Optimise for Local Search

Local SEO has a lot of roles it plays for local business websites. If optimised properly, it can increase your ranking on search engines like Google.

It will benefit you in the short and long run as users who do searches on their mobile phones will easily find your website.

Also, try to use specific and long-tail keywords when writing your blog content.

This is because when users make their search, they are more specific in the keywords they use.

Finally, if you want your business to appear amongst the first ten results on searches, then try listing it on Google My Business.

Input all necessary business information that will give users a full idea of what your business is about, how and when you operate and your working hours.


Pro Tips For Local Businesses

Just a small bonus to add to the above information, we will be giving you tips that will promote your local business website. Below are some of them:

  • A/B Test Different Layouts: This simply means creating different website designs to see which one attracts and converts more. Whichever one yields more results is the one you should go with.
  • Leverage Mobile Analytics: Mobile analytics simply implies using major metrics to study how your users behave, what interests them, and which areas of your website need improvement.
  • Consider a Mobile App: Aside from owning a website, if you have the resources, you can consider creating a mobile app for your business. This is optional as it will require continuous maintenance of the interface to enhance the user experience. Hence, if you don’t have the time or resources to create an efficient app, you may want to leave this out.

To End,

Knowing the best practices is not enough, you have to put it into practice.

If perhaps you already have a website, but you have not been incorporating these practices, you may want to start now.

Also, go through all the articles on your website to determine which one needs an update or adjustment. If you don’t know where to start or how to go about it, then consider consulting a web developer.