How Often Should I Update My Business Website?

How frequently you should up a business website
Joy U

Mar 14 ,2024

As a business owner who has an active website, you will belong to one of these categories – those who keep their business website updated or those who create a website, and upload content on it but leave the content to grow stale without updating it.

If you leave stale content on your website, search engines like Google will likely push your website downwards and leave fresh and updated websites on top.

This is because they want to keep visitors who use their search engine updated with the trends. Thus, the best thing that you can do for your business website is to publish fresh content regularly while keeping old ones updated.

The trick is to know how often you should update the website. You need to keep a balance as excessive updating or not updating enough can have adverse effects on your site.

This blog will let you know the best updating schedule that suits your business website.

How Often Should I Update My Business Website?

Factors to Consider When Updating Your Business Website

    1. Industry and Content Type
    2. Business Goals and Target Audience
    3. Technical Updates and Security

Industry and Content Type

Before you settle on an updating schedule, you need to consider the industry to of you belong and the type of content you craft. Let’s use the tech industry and the law firm to give you a better understanding.

A website owner who belongs to the tech industry publishes more often than one who belongs to a law firm. This is because the law is not as dynamic as technology where there is a new invention almost every moment.

Also note, that the ‘About Us’ part is more static than your day-to-day blog content. The former highlights the mission and vision of the business while the latter highlights trending topics.

Industry and Content Type

Business Goals and Target Audience

Before you determine what your update schedule will be like, you need to have a marketing objective or goal. Like what exactly do you wish to achieve? For instance, if you wish to generate leads or have conversions, you have to be active or frequent in creating blog content.

Usually, your content is not for everyone. Know who your target audience is and create content that interests them. As you work on your frequency, consider quality too.

Whatever you start feeding your audience with, continue that pattern. Don’t start with quality content and when they get used to it, you then start dishing mediocre content; you will definitely lose your readers.

Business Goals and Target Audience

Technical Updates and Security

As we know, the rate of fraudulent activities has actually increased. People looking to reap where they did not sow; i.e. hacking into an already established website to take control and make it there’s.

This is why you should not leave your website vulnerable – lock the doors and windows to your website to prevent fraudsters from having access to it.

You can use the two-factor authentication that most platforms offer or you can use a more advanced security measure. If you already have a security measure in place, ensure that it is not outdated because technology advances every day.

Updates and Security

Strategic Website Update Schedule

    1. Essential Updates (Weekly/Bi-weekly)
    2. Content Updates (Monthly/Quarterly)
    3. Major Updates (Yearly/Bi-yearly)

Essential Updates (Weekly/Bi-weekly)

Some updates must be done weekly or once every two weeks. You don’t necessarily need to change anything on your website, but just do a routine check to ensure that everything is still in order.

For instance, if you have backlinked another site to yours, you have to check if the link is broken. Then you have to update your contact information, and using major metrics, you can track your website analytics.

Check if there are any comments on your blog posts, reviews on your GMB address and mentions on other sites and social media pages.

Content Updates (Monthly/Quarterly)

What updates can a website owner do on a monthly or quarterly basis?

When you want to update your website in a month, the first thing to consider is your blog posts. Craft new blog posts or hire writers who will write quality content for you to post on your website.

If you have new products in stock, ensure you update your catalogue to reflect the new products. The information contained in your content will let your customers see your level of expertise. Search engines will also boost your website when they see quality fresh content on your site.

Major Updates (Yearly/Bi-yearly)

These are updates that are done on an annual or bi-yearly basis. This involves changing the design of your website page and auditing your content to identify outdated or irrelevant content then taking them down.

Now, adapting the design makes your website visually welcoming and removing weed-contents gives your site room for growth. So the keyword here is renovation and decluttering to give room for website success and growth.

Benefits of Consistent Website Updates

      • Improved User Experience (UX)
      • Enhanced Search Engine Optimisation (SEO)
      • Boosted Brand Reputation and Credibility
      • Increased Website Traffic and Conversions

Improved User Experience (UX)

If users come to your site searching for information on a particular trend, they will definitely not want to have to search through outdated and irrelevant content to get to the content they are looking for.

If you plague your website with stale content, you will repel your users and push them away after the first content thereby increasing bounce rates on your site. If search engines then notice that the bounce rate on your site is becoming alarmingly high, they will push down your ranking on their search engine.

Fresh content attracts users while the smooth experience on your site keeps them there and likely converts them.

Improved User Experience (UX)

Enhanced Search Engine Optimisation (SEO)

When search engines like Google go through millions of websites on their platform, they are likely to index and rank websites that have updated content on their website.

The fresh content signals to the search engines that the site is still very active and useful to users. When they have selected all fresh content, they then look out for relevant ones.

This is the hierarchy in which content is arranged – relevant and updated content first, fresh content (although irrelevant to some extent), then lastly outdated and irrelevant content.

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Boosted Brand Reputation and Credibility

When fresh content has pushed your ranking on search engines up, users will assume that you are a leader/expert in your industry. Even if you have a brick-and-mortar business, consistent updates show your potential customers that your business is still up and running.

When you constantly post new updates about trends in your industry, users will view you as the go-to person to consult if they want to get quality information about anything.

Boosted Brand Reputation and Credibility

Increased Website Traffic and Conversions

While you are trying to keep your old customers coming back to your site, you must also seek to attract new visitors through organic traffic to your site. Value attracts like a magnet and makes people want to be around for a long time.

If your content gives your visitors so much value and probably answers some questions they must have had, they will want to read more from you. At this point, if you ask them to sign up for a newsletter or subscribe to be on an email list, they will definitely oblige.

This pattern is simple – attract then convert, and achieve your goals.

Increased Website Traffic and Conversions

To End With,

This article answers the question, ‘How often should I update my business website?’ It educates you on the factors to consider before you start updating your business.

Then it enlightens you on what updates your website needs and when they need it whether weekly, monthly, yearly or bi-yearly. Finally, it highlights the benefits you enjoy when you update your website in the right method and in the right way.

You may want to read through this article again, this time a lot more slowly so that you can absorb all the value contained therein.